Case Study / Gingher
Repackaging Fiskars’ high end brand to match the heirloom quality of their products
Handmade in America for over half a century
Gingher, the highest-end brand of the Fiskars portfolio, was typcially sold in unassuming plastic packaging, not befitting their $100 price tags or their reputation for generational use. Besides the creation of custom metal cases and clothes label-inspired elastic stiched labels, the packaging form for several dozen products was reduced to less than half a dozen sizes, creating a more cost efficient production line.
Responsibilities / Art Direction, Brand Development, Packaging Design, Packaging Engineering, Copywriting Editing.