Brand. Design. POV.
greg_parra_boy_scouts_hispanic_initiatives_header.jpg

Case Study / Hispanic Initiatives

Case Study / Hispanic Initiatives

gregoryalfredparra_bsa_3.jpg

Helping the Boy Scouts of America reach the American Latino population in meaningful ways

Overview

Working as an outsourced creative director for several years with the Washington DC-based Hispanic Communications Network, projects for the Boy Scouts were developed over the course of a year as the organization planned and launched the Latino-focused recruiting effort, Hispanic Initiatives. Projects included website design, development of internal and external communication kits, localization of national advertising, copy and image editing, and culturally aware audience marketing collateral.

Responsibilities included: Art Direction, Brand Development, Website Strategy, Copywriting.

DSC_1167.jpg
DSC_1144.jpg
DSC_1156.jpg
AL381-CAC-HIBSA-Internal Ad working.jpg
DSC_1141.jpg
DSC_1152 (1).jpg
DSC_1157.jpg