Case Study / Hispanic Initiatives
Helping the Boy Scouts of America reach the American Latino population in meaningful ways
Working as an outsourced creative director for several years with the Washington DC-based Hispanic Communications Network, projects for the Boy Scouts were developed over the course of a year as the organization planned and launched the Latino-focused recruiting effort, Hispanic Initiatives. Projects included website design, development of internal and external communication kits, localization of national advertising, copy and image editing, and culturally aware audience marketing collateral.
Responsibilities included: Art Direction, Brand Development, Website Strategy, Copywriting.