Case Study / Red Truck
Using social purpose and used pro level gear as points of contact between the athlete, their fans, and the brands they love
Assisting Michael Bergmann, a retired 30-year Nike executive, to develop a new digital presence for professional athletes and the causes they represent was a highlight of the last few years. Joining the project team as it transitioned from raw vision to concepts allowed for significant influence in the development of the cause oriented e-commerce focused website, including website design, brand stewardship, investor strategy, copy writing, and image editing.
Responsibilities included: Art Direction, Brand Development, Website Strategy, Copywriting.