Brand. Design. POV.

Case Study / Red Truck.


Using social purpose and used pro level gear as points of contact between the athlete, their fans, and the brands they love


Assisting Michael Bergmann, a retired 30-year Nike executive, to develop a new digital presence for professional athletes and the causes they represent was a highlight of the last few years. Joining the project team as it transitioned from raw vision to concepts allowed for significant influence in the development of the cause oriented e-commerce focused website, including website design, brand stewardship, investor strategy, copy writing, and image editing.

Responsibilities included: Art Direction, Brand Development, Website Strategy, Copywriting.

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