Brand. Design. POV.
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Design Services Overview

 

Design services

Brand Identity

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Brand identity, the intersection of visual design and the deeper meaning of the brand itself, allows for the creation of a visual toolkit that represents the particular belief system of a brand. Though at the core of this system is the logo trademark, there are often other components that play equally important roles in conveying a sense of quality, consistency, and accomplishment of the brand. In total, brand identity often includes the following:

Primary logo used as the default logo choice
Secondary logos in different orientations and color palettes
Brand typeface for both logo and supporting fonts
Graphic Elements
Photography style
Illustration style
Image/elements library for reference and use
Business papers, usually a business card, letterhead, and envelopes
Digital-use versions of the identity for email and social icons
Brand Identity Guidelines

See Brand Identity work here.


Packaging & Retail

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With capabilities to work at any stage of the packing design process from early concepting stages to final production file creation, below are some areas of specialty.

Packaging Design
Experimental Concepts
Packaging Engineering
Packaging Graphics
Point of Sale Display
Shipping Boxes

See Packaging work here.


Environment & Spaces

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Encompasses the various disciplines of graphic, interior, and industrial design, environmental space design utilizes a multidisciplinary approach to communicate brands in the built environment.

Capabilities include:
Tradeshow environments
Corporate space
Digital screens
Signage
Wayfinding
Dimensional Displays
Installations

See Environmental work here.


Graphic Design

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Beyond the specialties of brand identity, packaging, and environmental design, more generalized graphic design capabilities include print and execution of a various set of deliverables, some of which are listed below:

Infographics
Icons and Symbols
Digital and print brochures
Posters
Digital Email Campaigns

See Graphic Design work here.


Photography/ Videography Direction

Photography by Lluvia Higuera /  www.lluviahiguera.com

Photography by Lluvia Higuera / www.lluviahiguera.com

 

Art direction, paired with a talented photographer, is the secret to a really successful shoot. With experience partnering with photographers to direct studio product and food, people, and environment in both still and video, I can help any shoot go more smoothly, efficiently, and cost effectively.

Capabilities include:
Photographer/videographer hiring
Shoot team building
Post production correction and manipulation
Motion Graphics
Video editing
Music selection
Voiceover selection

See Photography work here.


Experimental Concepts

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Art direction, paired with a talented photographer, is the secret to a really successful shoot. With experience partnering with photographers to direct studio product and food, people, and environment in both still and video, I can help any shoot go more smoothly, efficiently, and cost effectively.

Capabilities include:
Team Strategizing
Experimental Concepting
Photography Editing
Color Palette Concepts
Typography Studies
Naming Studies

Get in touch to discuss how I can help your team solve a problem.