Companies and organizations with passionate followers — whether customers or employees — share a single trait: a brand that is self-realized and built upon a clear foundation with consistent messages and strategies that define and identify their culture too all their audiences.
Through a tried and true method (devoid of gimmicky, cliched processes) of Discovery, Observation, Reflection, and oOrganization, any organization can better understand their purpose beyond what they are selling. The results are incredible. Authentic connections to their audience. Clarity of purpose with workers.
Brand foundation work helps lay the foundation to build a better workplace and business through understanding your own story.
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Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization's direction in response to a changing environment. It is a disciplined effort that produces fundamental decisions and actions that shape and guide what an organization is, who it serves, what it does, and why it does it, with a focus on the future. Effective strategic planning articulates not only where an organization is going and the actions needed to make progress, but also how it will know if it is successful.
A strategic plan is a document used to communicate goals, the actions needed to achieve those goals and all of the other critical elements developed during the planning exercise.
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Small and medium sized companies and organizations are often run by highly motivated individuals with focused skills but what is often missing is a staff large enough to focus on assisting leadership with big-picture vision and planning. Sometimes that need is small and you just need an opinion on an idea. Sometimes the need is larger and you need an expert to help navigate the journey between mission (what you should be accomplishing every day) and vision (what you hope to evolve into) through foundation or planning work.
Get in touch to discuss how strategic advisory can help.