Little Pantry, Los Angeles, is a foodcart and boutique catering service. The foodcart, acting as the brand lead, draws in new fans with honest talk about good food that’s good for you, bad food that tastes good, and bad food that is just plain bad.

Responsibilities / ART DIRECTION, DESIGN, BRAND CREATION AND NAMING, PHOTO EDITING, AND COPY WRITING.

Since 1987, FC Portland Academy has consistently fielded the most competitive premier level youth soccer teams in Oregon. With their 25th anniversary quickly approaching, the club sought to honor the legacy of their founder, Clive Charles, by reintroducing his spirit into both the visual brand and the way the club communicated to its community. The new logo and brand honors the club’s past while providing a foundation for moving forward with clear intention. Extentions to the brand include a Hispanic tournament and the annual Clive Charles Memorial Golf Tournament.

Key Brand Aspects /

Club founded by Olympic, National team, and University of Portland head coach Clive Charles

2 National championships, 8 Regional championships, and 53 State championships

Over $1M in university scholarships earned by players each year for the past 5 years

The challenge of visiting the history of the club while not getting caught in the past

Responsibilities / ART DIRECTION, BRAND STEWARDSHIP, BRAND CONSULTATION, STRATEGIC PLANNING, DESIGN,   LOGO AND IDENTITY DESIGN, WEBSITE STYLING, COPY WRITING

Boy Scouts of America

Created as an internal rescource within the Boy Scouts of America, Hispanic Initiatives has successfully helped local councils reach out to the Hispanic community by providing relevant communication materials and methods for delivering their message. The following pieces were part of the launch kit created to announce the division to the general BSA population.

Responsibilities / ART DIRECTION, BRAND POSITIONING, DESIGN, ADVERTISING, PHOTO EDITING, WEBSITE STYLING, COPY WRITING AND EDITING.

Alfred, northwest is the name I design with through my Pacific Northwest studio. The following are iterations of my brand over the last few years.

Responsibilities / ART DIRECTION, DESIGN, ILLUSTRATION, BRAND ATTITUDE, AND COPY WRITING.

As part of the preparation for the North American launch of Coca Cola Zero, various visual brand possibilities were explored for the client, which included typography styles, photography, and more generally, the attitude and personality of the brand. These explorations, while not intended to result in specific executions, helped guide the final worldwide visual identity and were distributed to other creative agencies for use as guidance in the creation of future materials.

Responsibilities / VISUAL BRAND CREATION, TYPE DESIGN, PHOTOGRAPHY STYLE.

The following is a sampling of digital work, including sites that have been designed by me and implemented to spec by digital teams. Also included in this section are samples of working concepts, some of which were realized and some that were not. The first three sites can be found at the following links:

Oregon Music Teachers Association, Portland District

Solvport (former site before corporate purchase)

MotoSolutions

A sampling of logotypes.

Solestruck

All Hands Raised

Blue Dot

Barq's

Big Bowl Asian Kitchen

Hispanic Communications Network

Hispanic Youth Leadership Council

ESPN

MotoSolutions

Oregon Music Teachers Association

Solvport

Tualatin Valley Academy

Experience Music Project

Frog Pond

Tualatin Valley Academy

Pfizer

Solestruck

Oregon Music Teachers Association

Masterfoods USA

CCLC

MotoSolutions

InBev

FC Portland Academy

ESPN

Cornerstone Baptist Church

Big Bowl Asian Kitchen

CCLC

Gerber Legendary Blades

Knowledge Universe, United States

Experience Music Project

CCLC

Gingher, the highest-end brand of the Fiskars portfolio, was typically sold in unassuming plastic packaging. Not befitting their $100 price tags or their reputation for generational use. Besides the creation of custom metal cases and clothes label-inspired elastic stitched labels, the packaging form for several dozen products was reduced to less than half a dozen sizes, creating a more cost efficient production line.

Responsibilities / ART DIRECTION, BRAND CLARIFICATION, PACKAGING DESIGN, PACKAGING ENGINEERING.

A sampling of type-based trademarks.

Behavior Works

Experience Music Project

Zocalo

Master Foods USA

Chevrolet

MotoSolutions

InBev

A sampling of mark design.

InBev

Hispanic Communications Network

ESPN

Pfizer Somposure

Tualatin Valley Academy

Publicis

Frog Pond

ESPN

InBev

A small sampling of fine art.