Adidas Blueprint Development Camp

Creating a brand identity for the talent ID camp

  • Logo for Adidas Blueprint Development Camp featuring a stylized globe and bold text

    Primary logo

  • Black and white photo of a young man with short curly hair wearing a T-shirt with a logo that reads 'Adidas Sprint Development Camp' inside a circle, standing inside a gym.

    Apparel

  • Silver laptop with a blue logo sticker that says "Adidas Blueprint Development Camp" on the top left corner.

    Sticker

  • A tablet screen shows promotional material for an Adidas Blueprint Development Camp, featuring an overlay of two athletes in workout shirts with the adidas logo.

    Digital screen

  • Logo for Blueprint with blue geometric globe background and stylized blue lines with the word BLUEPRINT in bold black uppercase letters

    Concept

  • A person wearing a gray Adidas t-shirt standing indoors with exposed ceiling beams, partially obscured by a blue overlay and a large white Adidas Blueprint Development Camp logo.

    Digital screen

  • Group of young men participating in a fitness training session, some are lifting weights while others are listening attentively, inside a gym.

    Apparel

  • A young man in a white t-shirt reaching up and holding onto a basketball hoop with both hands.

    Camp

  • Text logo for Adidas Blueprint Development Camp with large bold navy blue font on a white background.

    Secondary typeface