greg_parra_still_curtains.png

Need a creative problem solved in a day? Your favorite director is off exploring Europe or on temporary leave for a couple of months? I bridge creative gaps until things get back to normal.
(All without agency fees.)

  • I’m a soloist who knows how to collaborate and lead while still happy to production design when needed. I keep things efficient, thoughtful, and process focused. My goal is to begin every project with listening and end with something you’re proud to share.

  • I began my career at the renowned studio of Sandstrom Partners, focusing on packaging and brand identity design. Since then, I’ve worked at Adidas North American Brand team, Taylor Corporation focusing on retail display design, and independently at agencies on the west and east coast.

  • From startups to global brands, I’ve been a lead creative or team member on projects for Adidas, Nike, Coca Cola, Chevrolet, ESPN, and Brooks Running, as well as numerous smaller brands making big impacts in their industries.

Creative Services Menu

While every assignment is unique, there are often common solutions based on types of service, all of which can be customized to work with your particular needs.


Design Director Services

Useful for Interim Design Director and fractional leadership services.

Project Examples →

Process

Initial Consultation

Collaborative Planning

Customized Scheduling

Actionable Recommendations

Post-Project Consultation

Direct Collaboration with

Executive Leadership

Creative Teams

Marketing

Copywriters

Retail Engineers


Project-based Services

Useful for end to end support on a specific project that may range from director to production activities.

Project Examples →

Process

Initial Consultation

Collaborative Planning

Customized Scheduling

Identified Deliverables

Production Quality Files

Expertise

Brand Storytelling

Pitch Decks

Design Concepts

Campaign Ideation

Copywriting


Brand Foundation Services

Useful for creating new brands, fixing broken ones, and evolving successful brands from the foundation up.

Brand Foundation Examples →

Process

Initial Consultation

Collaborative Planning

Customized Scheduling

Brand Foundation Elements

Presentation Deck

Expertise

Brand Positioning

Brand Pillars

Personality Traits

Brand Core

Persona Identification


Concept Services

Useful for winning project pitches, concept exploration rounds, and creating additional ideas to support internal teams.

Concept Examples →

Process

Initial Consultation

Collaborative Planning

Customized Scheduling

Pre-production Deliverables

Presentation Deck

Expertise

Brand Positioning

Visual Concepts

Concept Sketching

Experimental Copywriting

Materials Recommendations


“Love the creativity. Shocked and in awe by the shoebox exhibit concept. That really has legs at retail. I like that it’s modular so we have the capability to build it out. The built-in flexibility is cool. This all looks incredible. Thank you for the time, thought, and effort that went into this. It doesn’t go unnoticed!”

– Retail Marketing Team, Brooks Running