Coca Cola Zero

Collaborators: Jon Olsen (Creative Director)

Exploring visual brand vibe for Coca Cola Zero’s initial launch

  • A young man with curly hair wearing a blue jacket, standing against a wall with a photograph of a fireplace and decorative objects on a shelf above him. A large word overlay says 'MORE THAN ZERO'. A golden retriever dog is sitting on the floor in front of the man.

    Advertising

  • Red soda can with pull tab, overlaid on the word 'TRUEZERO' with the 'ZERO' portion partially transparent

    Advertising

  • People standing against a blue wall with the text "Greater Than Zero" overlaid. One man wearing glasses and a T-shirt, and a woman with dark hair.

    Advertising

  • A red circular sign mounted on a textured, weathered wall with the words 'ZERO Tolerance' written across it, partly obscured by the sign.

    Advertising (detail)

  • A red soda can and some red marbles on a white textured surface with a large transparent overlay of the word 'ZERO' and a faint Coca-Cola logo.

    Advertising (detail)