ESPN U

Collaborators: Steve Sandstrom (Executive Creative Director)

Brand identity for the international sports giant

  • The logo of ESPN with a large red 'U' and the word 'ESPN' in between, all on a light gray background.

    Primary logo

  • Collection of ESPN and UFC logos in black and white, with one logo in grayscale, arranged in a grid pattern.

    Concepts

  • ESPN logo overlaying a stylized United States map with a red line through it.

    Concept

  • Flags hanging on a balcony, including a white flag with colorful text and symbols, a skull flag, and a purple flag with a skull graphic.

    In use

  • An indoor basketball game with crowd in stands, and three overlays: a logo of a pirate with a blue feather, a large central logo of a red and black 'U' with 'ESPN' in the middle, and a logo of a camel with the text 'Coastal Carolina Chanticleers'.

    In use

  • ESPN U logo on a digital studio backdrop with purple and red graphics.

    In use

  • ESPN logo over a red and black shield with the hashtag #NeverGraduate at the bottom, and confetti falling around.

    Post-project use

  • ESPN ESPN logo on a red flag waving at a stadium with bright stadium lights overhead.

    Post-project use

  • Illustration of a football helmet with a West Virginia theme, displaying 'College GameDay' and 'ESPN' logos, with 'West Virginia' written underneath.

    Post-project use

  • ESPN logo on a bull's head shape with South Florida text below.

    Post-project use

  • A cartoonish red devil character face with yellow eyes and a menacing grin, encased in a container resembling a furnace or cauldron. The face has a chocolate bar across its mouth as if it is gagged, and a three-pronged pitchfork stands to the left.

    Post-project use

  • Miami themed graphic with large tropical leaves, a pink flamingo, and the University of Miami logo with the text 'Miami' beneath.

    Post-project use

  • ESPN logo integrated with a rooster, representing South Carolina

    Post-project use