White Owl for Swedish Match

Giving new retail life to a brand created in 1887

  • A comical logo featuring a white owl with yellow eyes sitting on a large cigar in front of a blue and yellow oval background with the text 'White Owl' in yellow cursive.

    Hand drawn illustration and typeface

  • A box of White Owl Blunts Extra with four peach-flavored cigar wraps, with one cigar placed on top of the box.

    Custom packaging for flavored cigars

  • Package of White Owl Natural Slow Burn Blunts with an illustration of a white owl sitting on a cigar and holding it with its claws. The background is dark blue, and the package indicates it contains 5 smooth cigars.

    Primary packaging design

  • Package of White Owl classic unflavored cigars with a blue background, featuring an illustration of an owl sitting on a cigar.

    Soft travel pack

  • Open red pack of White Owl Sweet Blunts cigars displaying individual cigars with red and gold packaging, along with boxes of White Owl Sweet Blunts cigars on a dark wooden surface.

    Sweet Blunts

  • A tin of White Owl Classic Cigarillos with a blue background, featuring an illustration of a white owl perched on a cigar, and the brand name prominently displayed.

    Custom printed tin

  • Orange packaging labeled 'Fresh by White Owl, Peach Cigarillos, Two Fresh Cigars' with a simple outline drawing of a peach and a White Owl logo featuring an owl.

    Fresh by White Owl

  • Pack of 5 White Owl Classic unflavored cigars with a black and gray checkered background, an illustration of a white owl on a cigar, and a transparent window at the bottom.

    Study

  • Package of White Owl Classic cigarillos with unflavored tobacco, featuring an owl mascot on the front

    Study